Redefining the Start-Up Studio

At rGenius, our mission is to empower entrepreneurs by providing a one-stop solution for their diverse needs. With a team of expert partners in strategy, legal, accounting, branding, and web development, we streamline the journey from idea to success, offering convenience, peace of mind, and unwavering support at every step. Our integrated approach ensures that entrepreneurs can focus on their vision, knowing that they have access to top-tier expertise across essential domains, all under one roof.
Become a Genius

Redefining the
Start-Up Studio

At rGenius, our mission is to empower entrepreneurs by providing a one-stop solution for their diverse needs. With a team of expert partners in strategy, legal, accounting, branding, and web development, we streamline the journey from idea to success, offering convenience, peace of mind, and unwavering support at every step. Our integrated approach ensures that entrepreneurs can focus on their vision, knowing that they have access to top-tier expertise across essential domains, all under one roof.
Become a Genius

Jumpstart

We lift your company off the ground, providing all the fundamentals from A-Z to get your company jump started.
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ACCELERATOR

rGeniu’s one-stop-shop convenience, holistic support system, and emphasis on fostering a thriving entrepreneurial community make it an invaluable resource for startups seeking to accelerate their journey towards success.
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STRATEGY

We have a tried and true proprietary incubation process that supports the establishment, growth, and evolution of each startup company, to include mentoring, training, and implementation.
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Growth & Transformation

Embracing growth and transformation is indeed a powerful strategy for startups to achieve success in today's competitive landscape. By seizing opportunities, outmaneuvering competitors, and unlocking their full potential, startups can foster innovation, resilience, and sustained growth.
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WHAT SETS US APART

One-Stop Shop Convenience

By offering a diverse range of service partners, including legal, financial, and entrepreneurial expertise, all in one place, our studio simplifies the startup journey. This integrated approach provides startups with convenience and peace of mind, knowing they have access to essential resources under a single roof.

Holistic Support System

Our studio’s commitment to addressing the diverse needs of early-stage companies sets it apart. With lawyers, CPAs, and a network of entrepreneurs available, startups have the necessary support and guidance to navigate the challenges of entrepreneurship confidently.

Network and Collaboration

rGenius fosters a collaborative environment where like-minded individuals can connect, share knowledge, and support each other. This collaborative ethos encourages innovation and growth, offering invaluable networking opportunities for startups at all stages of development.

WHY rGENIUS

rGenius fuels opportunity and growth to the creative and innovative thinkers, achieving the unthinkable while driving measurable results in each respective partner company

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By providing a proprietary full-service platform of accounting, marketing, business and legal advisors, along with our network of alumni, innovators and company partners, we help unlock the potential in your business ideas to make your dreams a profitable reality.

rGenius operates as trusted advisor, mentor, and business advocate for our partner companies and innovators by providing personalized service and building long-term relationships that help position them for continued success.

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THE PROCESS

Jumpstart

We lift your company off the ground, providing all the fundamentals from A-Z to get your company jump started.
  • Strategic Planning
  • Entity Formation
  • Agreements/Contracts
  • Intangible Assets (Trademarks, Patents)
  • Logos, domains, website development
  • Company profiling
  • Naming/branding/mission statement development
  • Current State evaluation
  • Future State development
*certain services may require a separate engagement with Lawler & Lawler Law Firm, LLP or ProActive Advisors, Inc.

Accelerator

rGeniu’s one-stop-shop convenience, holistic support system, and emphasis on fostering a thriving entrepreneurial community make it an invaluable resource for startups seeking to accelerate their journey towards success.
  • Business Modeling
  • Market Research
  • Cost Modeling
  • Revenue Determination
  • Services/Offerings development
  • Product/Software Development

Strategy

We have a tried and true proprietary incubation process that supports the establishment, growth, and evolution of each startup company, to include mentoring, training, and implementation.

  • Mentorship & Guidance
  • Strategic Growth: Sales & Marketing
  • Business Strategy
  • Organization Charting
  • Product Roadmap
  • Cash Flow Management
  • Business Restructuring, Operational Efficiency and Potential Funding*

* Funding is at the discretion of rGenius by separate agreement and no capital or funding will be arranged, offered or solicited to any third-party companies or persons. rGenius and its team do not offer or solicit investments to fund partner companies.

Growth and Transformation

Embracing growth and transformation is indeed a powerful strategy for startups to achieve success in today’s competitive landscape. By seizing opportunities, outmaneuvering competitors, and unlocking their full potential, startups can foster innovation, resilience, and sustained growth. Here’s a recap of the key points:
  • Seizing Emerging Opportunities: Startups that embrace growth are better positioned to identify and capitalize on emerging opportunities in the market. This agility allows them to stay proactive and pursue promising avenues for growth, whether it's through new trends, technologies, or niche markets.
  • Outmaneuvering Competitors: Continuous evolution and innovation enable startups to differentiate themselves from competitors. By adapting to market changes and delivering unique value propositions, startups can maintain a competitive edge and stay ahead of the curve in their respective industries.
  • Unlocking Full Potential: Growth and transformation empower startups to push boundaries and realize their full capabilities. By challenging norms and exploring new ideas, startups can expand their reach, impact, and influence beyond initial expectations, driving sustained growth and success.
Overall, embracing growth and transformation isn’t just a strategy; it’s a mindset that propels startups towards excellence and enables them to thrive in an ever-evolving business landscape.

Growth and Transformation

We will try to make your company worth the most it can be, by taking you all the way through Launch, Growth and Transformation to a Profitable Company, which may involve discussion of strategic monetization events, allowing for the highest profit possible.
  • Due Diligence (both Attorney and CPA representation)*
  • Advise and assist the company on potential monetization events
  • Strategic, Financial, & Tax Planning

CASE STUDIES

PENEX, Inc.

Wholesale Company

Overview

Penex, Incorporated operated as a Wholesale corporation with multiple locations. Clients included Disney Studios, Universal Studios, UCLA and Edwards Air Force Base.

Measurable Results

Our team executed a Strategic, Financial and Tax Plan for the purchase of the company and then again for the sale of the company.
When the corporation was sold our client was able to obtain 7 times the multiple of the original purchase. The client was taken from purchase, through due diligence to sale.

ROCKET XL, Inc.

Digital Advertising Agency

Overview

Rocket XL operated as a full services digital advertising agency with offices in LA, NYC and Toronto. Clients included Unilever, Kraft and PepsiCo.

Measurable Results

Our team executed a Strategic, Financial and Tax Plan for the launch of the company and then again for the sale of the company.

When the corporation was sold our client was able to obtain both a stock purchase and an earnout package. The client was taken from start up, through due diligence to sale.

THE TEAM

Ben Lawler
CPA, ATTORNEY*

Chief Executive Officer & President

ben@rgenius.com

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Orly Ahrony-Lawler
ATTORNEY

Chief Operating Officer

orly@rgenius.com

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Candace Verdugo

CPA

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Kiran Prema

CPA

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Monica Richard

Financial Account Manager

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CONTACT

Ready to launch? Let’s set up a time to chat.

*rGenius is NOT providing legal services and not charging for legal services. If client wants legal services a separate agreement will be made with Lawler and Lawler Law Firm, LLP.

*rGenius is NOT providing accounting services and not charging for accounting services. If client wants accounting services a separate agreement will be made with ProActive Advisors, Inc, a CPA firm.

This website is neither an offer to sell nor a solicitation of an offer to buy any security by rGenius or for the account of any other third-parties, which may only be made a prospectus or offering memorandum, which has been filed or registered with appropriate state and federal regulatory agencies and sold only by registered broker-dealers with authority to do so. rGenius is not: a registered broker or dealer under the Securities Act of 1934 or registered or authorized to effect transactions in securities for the account of others under federal or state securities law; a Registered Investment Adviser under the Investment Advisers Act of 1940 or any state securities law and is not authorized to engage in the business of advising others, either directly or through publications or writings, as to the value of securities or as to the advisability of investing in, purchasing, or selling securities or issue or promulgate analyses or reports concerning securities as part of its regular business. rGenius does not: provide securities-related services; assist partner companies in structuring prospective securities transactions; identify potential purchasers of securities on behalf of partner companies; solicit or advertise on behalf of itself or partner companies for securities transactions; advise, negotiate or make valuations as to the merits of any investment; handle the funds or securities of any other persons, including but not limited to partner companies; recommend or endorse any specific securities; request or receive any transaction-based compensation for any services on behalf of partner companies, including but not limited to referral fees, finders’ fees and commissions for referrals or sales of securities; negotiate with buyers or sellers of any interest in the partner companies; provide any advice for any offering materials or offerings of interests by partner companies or otherwise involve itself in any way in the execution, settlement or clearance of securities transactions; engage in the business of providing advice or of issuing analyses or reports concerns securities; provide advice, analysis or reports with respect to the value of securities or the advisability of investing in, purchasing or selling securities (whether or not in return for compensation).

LEt's Chat

Ben Lawler

CPA, Attorney*

CEO & President

Ben Lawler is a Certified Public Accountant (CPA), as well as the founder and President of ProActive Advisors, Inc. Through his CPA practice and greater than 20 years of experience, Mr. Lawler has advised well over 250 business entities and helped over one thousand individuals in strategic, financial, and tax planning.

Mr. Lawler is admitted and licensed to practice as an Attorney in Washington, D.C. and the United States Tax Court, has received a Certificate in mediation, and is also a Certified Public Accountant.

His expertise includes: strategic, financial and tax planning, as well as assisting clients in minimizing legitimate tax liabilities. He solves complex financial problems that lie at the intersection of finance, tax, and business.

His clients include high net worth individuals, entertainment, technology, professional services, retail, wholesale, and real estate companies, from start-ups to large companies. Mr. Lawler’s commitment to excellence and comprehensive approach to problem solving has enabled him to develop strong relationships with his diverse clientele. Clients value his objective and logical advice on matters relating to financial decisions and tax implications that help them pursue their financial goals.

*Any legal services provided by Mr. Lawler are by separate arrangement with Lawler & Lawler Law Firm, LLP
*Mr. Lawler is licensed to practice as an Attorney in Washington, D.C.
*Mr. Lawler is also admitted to practice before the United States Tax Court.

Orly Ahrony-Lawler

Attorney*

Chief Operating Officer

Mrs. Orly Lawler is an Attorney and is licensed to practice in the Central, Eastern, Southern, and Northern Districts of California. Furthermore, she is admitted to practice in the Ninth Circuit Court of Appeals in California.

Mrs. Lawler has appeared on the KTLA Channel 5 Morning News. She also serves as a legal commentator for the LawNewz network and provides input on high profile cases.

On her free time, Mrs. Lawler serves a guest lecturer at the UWLA Law School teaching students about the appellate process.

In 2008, Mrs. Lawler graduated magna cum laude with a Bachelor of Arts in psychology from California State University, Northridge. She then received a Juris Doctor in 2011 from the California Western School of Law. While attending law school, Mrs. Lawler served as an intern for the California Innocence Project, aiding the wrongfully convicted.

Mrs. Lawler also volunteered as a legal clerk for the National Science Foundation in Washington D.C. where she assisted federal agents with investigating medical universities who were misappropriating government funds. These events built the foundation that shaped her successful career today.

Fluent in Hebrew, Farsi, and Spanish, Mrs. Lawler assists people from all walks of life. Weighing their needs against the legal remedies available, she is able to construct an argument that targets a favorable outcome.

*Any legal services provided by Mrs. Lawler are by separate arrangement with Lawler & Lawler Law Firm, LLP

Candace Verdugo

CPA

Candace Verdugo is a Certified Public Accountant and has extensive background in providing financial services including Audits, Reviews, and Compiled financial statements for manufacturing, wholesale and retail companies. Candace is a Certified Public Accountant, a member of the California Society of Public Accountants and a member of the American Institute of Certified Public Accountants. Candace is also a QuickBooks Online ProAdvisor and holds a Bachelor of Arts in Accounting from California State University.

Kiran Prema

CPA

Kiran Prema is a Certified Public Accountant and has over 15 years of experience in the Accounting Industry including previous roles as an auditor for PricewaterhouseCoopers and Financial Reporting Manager at McDonald’s Global Headquarters. Kiran is a Certified Public Accountant, a member of the California Society of Public Accountants and a member of the American Institute of Certified Public Accountants. Kiran is also an Advanced Certified Quickbooks Online ProAdvisor. Kiran earned her Business Degree from the University of Michigan Stephen M. Ross School of Business with an emphasis in Accounting and Finance.

Monica Richard

Financial Account Manager

Monica Richard has over 25 years of experience in accounting and customer service. She has worked with clients of varying ages for several businesses including the legal and medical field. Ms. Richard understands the needs of the clients and works efficiently and diligently to provide the highest level of satisfaction. Ms. Richard also has managerial and human resource experience. She earned a Bachelor’s Degree in Office Administration at Salem State University.